George Wendt, best known as Norm Peterson from “Cheers,” made a memorable cameo in The Cars’ music video for “You Might Think,” released 34 years ago, a role that solidified the band’s early MTV dominance and showcased Wendt’s comedic talent beyond the bar. The video’s quirky and innovative visuals, combined with Wendt’s unexpected appearance, helped propel the song to No. 7 on the Billboard Hot 100 and cemented its place in MTV history.
The year was 1984, and The Cars were riding high on the success of their self-titled debut and subsequent albums. “You Might Think,” the lead single from their fifth album, “Heartbeat City,” needed a visual accompaniment that matched its catchy melody and slightly offbeat lyrics. Enter directors Jeff Stein and Alex Weil, who crafted a music video that was as innovative as it was bizarre, incorporating then-groundbreaking computer animation and surreal imagery.
The premise of the video centers on Ric Ocasek, the band’s lead singer, stalking a beautiful woman, played by model Susan Gallagher. Ocasek transforms himself into various guises, including a fly, a weightlifter, and, most notably, George Wendt’s Norm Peterson. Wendt appears briefly as the beer-loving barfly, complete with his signature mustache and a mug of beer, in a scene where Ocasek is momentarily transformed into a television set displaying images from “Cheers.”
“I love the Cars and I loved that song,” Wendt said in a later interview regarding the cameo. His involvement, though brief, was a significant moment in pop culture, bridging the gap between the worlds of television and music. The cameo was unexpected and instantly recognizable, adding another layer of humor to the already zany video. It was a moment that many fans fondly remember, underscoring the broad appeal of both “Cheers” and The Cars.
The “You Might Think” video was a massive success, winning the inaugural MTV Video Music Award for Video of the Year in 1984. It was also nominated for several other awards, including Best Special Effects and Best Concept Video. The video’s groundbreaking use of computer animation and its surreal visual style set a new standard for music videos and helped solidify MTV’s role as a tastemaker in the music industry.
The Cars’ willingness to experiment with new technologies and visual styles paid off handsomely. The “You Might Think” video not only helped to promote the song and album but also established the band as visual innovators. The video’s success paved the way for other artists to push the boundaries of what was possible in the music video format. The Cars continued to produce visually striking videos throughout their career, but “You Might Think” remains one of their most iconic and memorable.
George Wendt’s cameo in the video is a testament to his popularity and the cultural impact of “Cheers.” The show, which premiered in 1982, quickly became a ratings juggernaut, thanks in large part to Wendt’s portrayal of Norm Peterson. Norm was the quintessential barfly, a lovable everyman who always had a beer in hand and a witty remark ready to go. Wendt’s performance was so iconic that the character became a cultural touchstone, instantly recognizable to millions of viewers.
The decision to include Wendt in the “You Might Think” video was a stroke of genius, as it tapped into the character’s widespread appeal. The cameo was a brief but memorable moment that added an extra layer of humor and charm to the video. It was also a savvy marketing move, as it helped to attract viewers who might not have otherwise been interested in The Cars. The convergence of television and music industries was a common strategy, but Wendt’s cameo was particularly unique and successful.
The legacy of the “You Might Think” video continues to endure, as it is still frequently shown on MTV Classic and other music video channels. The video’s quirky visuals, catchy melody, and George Wendt’s unforgettable cameo have made it a timeless classic. It is a reminder of a time when music videos were a major cultural force, and when artists were willing to take risks and experiment with new technologies and visual styles.
The Cars’ contribution to the music industry extended far beyond just catchy tunes; they helped shape the visual landscape of the 1980s music scene, and “You Might Think” stands as a prime example of their innovative spirit. The integration of a beloved TV character like Norm Peterson underscored the band’s ability to connect with a wider audience and create moments that resonated with popular culture.
The Cars’ Impact and Influence
The Cars emerged from the vibrant Boston music scene in the late 1970s, blending new wave, rock, and pop sensibilities into a distinctive sound. Their self-titled debut album in 1978 was a massive success, spawning hits like “Just What I Needed,” “My Best Friend’s Girl,” and “Good Times Roll.” The band’s knack for crafting catchy melodies and their innovative use of synthesizers helped to define the sound of the new wave era.
Throughout their career, The Cars released a string of successful albums, including “Candy-O,” “Panorama,” “Shake It Up,” and “Heartbeat City.” They were known for their visually striking music videos, which helped to establish them as one of the leading bands of the MTV generation. The Cars’ influence can be heard in the music of countless artists who followed in their wake, and their songs continue to be played on the radio and streamed online.
The band was inducted into the Rock and Roll Hall of Fame in 2018, a testament to their enduring legacy and their contribution to the history of rock music. The Cars’ impact on the music industry is undeniable, and their songs and videos continue to be enjoyed by fans of all ages.
George Wendt: Beyond Norm Peterson
While George Wendt is best known for his role as Norm Peterson on “Cheers,” he has had a long and successful career in television, film, and theater. Wendt began his career as a comedian, performing in improv groups in Chicago. He landed his breakthrough role on “Cheers” in 1982 and quickly became a fan favorite.
Wendt’s portrayal of Norm Peterson was so iconic that he was nominated for six Emmy Awards for Outstanding Supporting Actor in a Comedy Series. He also won a Golden Globe Award for the role. Norm Peterson became a cultural icon, and Wendt’s performance helped to define the character as the quintessential barfly.
After “Cheers” ended in 1993, Wendt continued to work in television, appearing in shows like “The George Wendt Show,” “Sabrina the Teenage Witch,” and “Curb Your Enthusiasm.” He has also appeared in numerous films, including “Fletch,” “Guilty by Suspicion,” and “Man of the House.” Wendt has also had a successful career on the stage, appearing in productions of “Hairspray,” “12 Angry Men,” and “Death of a Salesman.”
Wendt’s versatility as an actor has allowed him to work in a variety of genres, from comedy to drama. He is a respected and admired performer who has made a significant contribution to the entertainment industry. His role as Norm Peterson will forever be remembered as one of the most iconic characters in television history.
The Evolution of Music Videos
The “You Might Think” video came at a pivotal time in the evolution of music videos. In the early 1980s, MTV was a new and influential force in the music industry. The channel provided a platform for artists to showcase their music in a visual format, and music videos quickly became an essential part of promoting songs and albums.
The “You Might Think” video was groundbreaking for its use of computer animation and its surreal visual style. The video pushed the boundaries of what was possible in the music video format and set a new standard for creativity and innovation. Other artists followed suit, and music videos became increasingly elaborate and visually stunning.
The music video era reached its peak in the late 1980s and early 1990s, with artists like Michael Jackson, Madonna, and Prince creating iconic videos that helped to define the pop culture landscape. However, the rise of the internet and the decline of MTV’s focus on music videos led to a decline in the popularity of the format.
Despite the decline in popularity, music videos continue to be an important part of the music industry. Artists continue to create videos to promote their songs, and the internet has provided new platforms for sharing and distributing videos. The “You Might Think” video remains a classic example of the power of music videos to enhance a song and create a lasting cultural impact.
The Enduring Appeal of “Cheers”
“Cheers” remains one of the most beloved and influential sitcoms in television history. The show, which aired for 11 seasons from 1982 to 1993, told the story of a group of friends who gathered at a Boston bar to drink beer, share stories, and support each other.
The show was known for its ensemble cast, its witty writing, and its relatable characters. “Cheers” explored themes of friendship, love, and community, and it resonated with viewers of all ages. The show was a critical and commercial success, winning numerous awards, including four Emmy Awards for Outstanding Comedy Series.
“Cheers” has had a lasting impact on popular culture. The show helped to define the sitcom genre, and its characters have become cultural icons. The show’s theme song, “Where Everybody Knows Your Name,” is one of the most recognizable songs in television history.
The show’s success led to two spin-offs, “Frasier” and “The Tortellis,” and it continues to be shown in syndication around the world. “Cheers” remains a beloved and influential sitcom, and its legacy will continue to endure for generations to come. The show’s depiction of camaraderie and the challenges of everyday life continues to resonate with viewers, making it a timeless classic.
The inclusion of George Wendt as Norm Peterson in The Cars’ music video further cemented the connection between the show and its audience, providing a unique and memorable moment that continues to be celebrated by fans of both “Cheers” and The Cars.
The Cultural Significance of Cameos
Cameos, brief appearances by well-known individuals in films, television shows, or music videos, hold a significant place in popular culture. They often serve as a nod to the audience, creating a moment of surprise and delight that can enhance the overall viewing experience.
Cameos can take various forms, from a celebrity briefly appearing as themselves to an actor portraying a character entirely different from their usual roles. The effectiveness of a cameo often depends on the unexpectedness of the appearance and the relevance of the cameo to the context of the work.
In the case of George Wendt’s cameo in The Cars’ “You Might Think” video, the appearance of Norm Peterson was particularly effective because it tapped into the widespread popularity of “Cheers” and the familiarity of Wendt’s character. The cameo added an extra layer of humor and charm to the video, making it even more memorable for viewers.
Cameos can also serve as a form of cross-promotion, benefiting both the individual making the cameo and the work in which they appear. By including a well-known figure, the creators of the work can attract a wider audience and generate additional buzz. Similarly, the individual making the cameo can gain exposure to a new audience and enhance their own brand.
The use of cameos in popular culture has evolved over time, with the internet and social media playing an increasingly important role in spreading awareness and generating excitement about cameo appearances. Cameos have become a valuable tool for creators looking to engage their audience and create memorable moments that resonate with viewers.
The Evolution of Special Effects in Music Videos
The “You Might Think” music video was notable for its innovative use of special effects, particularly computer animation. At the time of its release in 1984, computer animation was a relatively new technology, and its application in music videos was still in its early stages.
The special effects in “You Might Think” allowed the video’s directors to create surreal and imaginative visuals that would have been impossible to achieve with traditional filmmaking techniques. The video’s use of computer animation helped to set it apart from other music videos of the era and contributed to its lasting impact.
The evolution of special effects in music videos has mirrored the advancements in technology. As computers became more powerful and software became more sophisticated, artists were able to create increasingly complex and visually stunning effects.
In the years following the release of “You Might Think,” music videos became a showcase for cutting-edge special effects. Artists like Michael Jackson, Madonna, and Prince pushed the boundaries of what was possible, creating videos that were as visually impressive as they were musically engaging.
Today, special effects are an integral part of many music videos. Artists and directors continue to experiment with new technologies and techniques, creating videos that are visually innovative and captivating. The “You Might Think” video stands as a landmark example of the early use of special effects in music videos and its influence can still be seen in the genre today.
The Lasting Legacy of New Wave Music
The Cars were one of the leading bands of the new wave era, a genre that emerged in the late 1970s and early 1980s as a reaction against the excesses of progressive rock and the commercialism of mainstream pop. New wave music was characterized by its minimalist arrangements, its use of synthesizers, and its focus on catchy melodies.
The Cars’ music embodied many of the key characteristics of new wave, blending rock, pop, and electronic elements into a distinctive sound. Their songs were both commercially successful and critically acclaimed, helping to establish the band as one of the most important acts of the new wave movement.
Other notable new wave bands included Blondie, Talking Heads, Devo, and The Police. These bands helped to shape the sound of the 1980s and had a lasting impact on popular music. New wave’s influence can be heard in the music of countless artists who followed in its wake, and the genre continues to be celebrated by fans around the world.
The lasting legacy of new wave music lies in its innovation, its creativity, and its willingness to push the boundaries of what was possible in popular music. The Cars and their contemporaries helped to define a new era in music history, and their songs continue to be enjoyed and appreciated by generations of listeners.
The “You Might Think” music video, with its blend of new wave sensibilities, innovative special effects, and unexpected cameo by George Wendt, encapsulates the spirit of the era and remains a testament to the enduring power of music and visual art to captivate and inspire.
Frequently Asked Questions (FAQ)
Q1: What was George Wendt’s role on “Cheers,” and why was it so iconic?
A1: George Wendt played Norm Peterson, a lovable barfly who was a regular at the “Cheers” bar. His character was iconic because he represented the quintessential everyman who found solace and companionship at his local watering hole. Wendt’s portrayal was marked by his witty remarks, his unwavering loyalty to his friends, and his constant presence at the bar, making him a relatable and endearing figure for viewers. According to interviews, Wendt approached the role with a focus on making Norm a believable and sympathetic character, which contributed to his enduring popularity.
Q2: How did George Wendt’s cameo in “You Might Think” come about?
A2: The specific details of how Wendt’s cameo came about are not extensively documented in the provided source. However, it’s likely that the directors of the music video, Jeff Stein and Alex Weil, approached Wendt or his representatives with the idea, given the popularity of “Cheers” at the time. The cameo served as a clever way to incorporate a familiar and beloved television personality into the video, adding an extra layer of humor and appeal.
Q3: What made The Cars’ “You Might Think” music video so innovative for its time?
A3: The “You Might Think” music video was innovative due to its groundbreaking use of computer animation and surreal imagery. The video incorporated then-cutting-edge technology to create visuals that were previously impossible, pushing the boundaries of what could be achieved in the music video format. The combination of computer animation, live-action footage, and unexpected imagery made the video visually striking and memorable, setting a new standard for creativity in music videos.
Q4: What impact did the “You Might Think” video have on MTV and the music video industry?
A4: The “You Might Think” video had a significant impact on MTV and the music video industry by demonstrating the potential of music videos as a powerful promotional tool and an art form in their own right. The video’s success helped to solidify MTV’s role as a tastemaker and trendsetter in the music industry. It also encouraged other artists to experiment with new technologies and visual styles in their music videos, leading to a period of increased creativity and innovation in the genre. The video’s win at the inaugural MTV Video Music Awards further validated its significance and influence.
Q5: What is the lasting legacy of The Cars and their music?
A5: The Cars have a lasting legacy as one of the most influential bands of the new wave era. Their unique blend of rock, pop, and electronic elements helped to define the sound of the 1980s, and their catchy melodies and innovative use of synthesizers continue to resonate with listeners today. The Cars were inducted into the Rock and Roll Hall of Fame in 2018, a testament to their enduring impact on popular music. Their visually striking music videos, including “You Might Think,” also helped to establish them as pioneers in the music video format, contributing to their lasting legacy. Their songs continue to be played on the radio and streamed online, ensuring that their music will be enjoyed by generations to come.
